Find Potential Customers, Clients, & Visitors Without Spending a Dime
Posted on January 14, 2009
Filed Under Traffic Building Strategies | Leave a Comment
Often times, the best place to find what you’re looking for is exactly where you expect! Everyone these days is looking for an angle or a niche that’s untapped and overflowing with potential. Too many people don’t consider finding traffic in the most obvious of places.
While your competition is wasting time trying to beat Google’s Algorithms and move to the top of the search engines with a .info domain they just registered, I suggest most people start looking for traffic with a little more conservative and lasting approach.
The best place to start finding traffic is using social networking. There are hundreds of guides to social networking, so I’ll spare you the details, but know that they are still alive and very well. Don’t limit yourself to the major players. And never try to exploit or spam the networks and they will treat you very well. My best suggestion: Use social networks like they are meant to be used. Don’t always pimp your content and be open to meeting new friends.
Speaking of new friends, I have this theory… There is no such thing as competition on the internet. It’s not like in the brick and mortar world, where if a Meijer moves next to a Wal-Mart, one’s going to take a hit. The internet is much more of a community. Unless you are competing for AdSense placement, making friends of your fellow nichers is always more of a plus than a negative.
Never forget that you job as a webmaster owner is to give your visitors the very best content available. If you do that, you will be successful. If some of that content happens to be on another site, they will appreciate you find the best content for them and keep coming back. Some of the most popular sites in the world are social networking “link dumps”… This is no surprise. You have to realize that you can’t give everyone everything on your own.
My point? Make friends with those in your field or niche. Trade content links and plugs to give your visitors WHAT THEY WANT, not to increase SEO. You’ll find that if you worry much more about your visitors and less about the search engines, you’ll get better rankings, more repeat traffic, and make many more friends who can and will send traffic your way for free.
To get some of these friends to link to you, you’ll need what they call “Link Bate”. Basically, you need to give your visitors high quality content that they will share for you and content that other webmasters want to give their visitors. There are hundreds of link bating articles, but one of my favorites is The Ultimate Guide to Getting Lots of Link Love. Check it out, as it will give you tons more ideas to produce great content.
Do you have more great tools? Other posts and links that you rely on daily? Feel free to post them in the comments for us all to see!
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