Brand Loyalty, What Is It?

For businesses, establishing brand loyalty is usually one of the primary goals to ensure the business’ continued survival. Brand loyalty, as many businessmen and women recognise, is what separates the failures and the one shot wonders from the successes and the long time giants in business. But what is brand loyalty, really?

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Do Not Read This Post

And if you read the set of words after this, then the copywriting involved in making that title sure worked!
Obviously, the strategy used in the beginning of this post is reverse-psychology, which simply states that an individual who encounters a set of words telling him to do something will lead him to do [...]

Creating an brand using logos and slogans that accomplish your objectives

Whether you realize it or not, your life, both online and in the real world is consumed by branding.  Whether you ride the city bus, watch TV, listen to the radio, read the newspaper, or any combination, you are attacked with a barrage of marketing messages.
Every company and marketing campaign goes about their [...]

What would you say ya DO here?

Have you seen the movie Office Space? Of course you have!? One of my favorite scenes in the entire movie full of moments, is when the the Bob’s are grilling poor Tom about his job. (Don’t know what I’m talking about? Here’s the clip)
Bob Slydell: What would you say [...]