Benefits of Unique Content
Posted on January 15, 2009
Filed Under Blogging | Leave a Comment
There’s a rash of sites popping up on the internet these days known as slogs. These are auto-generated blogs that just regurgitate information they gather from RSS feeds and recreate it or down right copy it. While some of these are doing okay and surely some are making money, the owners are hoping for the scraps from Google and will surely get banned when they are “caught”.
These “get rich quick, without working” schemes are just that… Schemes. They are designed to make whoever’s product you are buying money, not you! There’s one and only one way to consistently make money online… Create unique, killer content!
In the hour it takes to find RSS feeds to copy, create a new blog, setup a theme, and do some basic promotion of your new .info domain, you could have written 4-5 high quality posts that will not only get you content for the search engines, but actually be useful for your audience! A novel idea, I know!
What we often forget is that the reason ads work on the internet is because people are visiting your site and trusting your opinion. You might make a little money with CPM ads on a splog and might even trick a few visitors into clicking your Google AdSense ads. But neither method has the earning potential as creating a small, loyal group of readers who trust your opinion.
So here’s a little example. If you were looking to go to a movie on Friday night, would you ask one of your friends who you trust and know has many of the same interests as you or find some anonymous, random blog with misspelled and illegible writing to take your hot date? It’s a no brainer!
If you write daily and produce worthwhile, well researched content, you can do well online. Google LOVES fresh, unique content. 30 unique posts over 30 days is going to make you MUCH more money than 300 auto-generated posts in a single day.
Much like life, it’s not QUANTITY, but QUALITY! Just take a few minutes daily, create and maintain a voice, and create content for your audience! Take a day and create a weeks worth of “backup posts” to use whenever you don’t have time to write something new. Over time, your little hobby might just become a full time job!
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